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Edward Gelsthorpe : ウィキペディア英語版 | Edward Gelsthorpe Edward Gelsthorpe (June 14, 1921 – September 12, 2009) was an American marketing executive. He used his creative skills to build markets for new products such as Ban roll-on deodorant at Bristol-Myers, Cran-Apple juice for the Ocean Spray cooperative, and Manwich canned sloppy joe sauce for Hunt-Wesson. ==Early life and career== Gelsthorpe was born on June 14, 1921 in Philadelphia. He was raised in Winchester, Massachusetts, and in Pleasantville, New York. His tuition for Hamilton College was covered by a wealthy relative who expected him to become a clergyman, but the advent of World War II led Gelsthorpe to enlist in the United States Navy in 1942 following his graduation with a degree in philosophy and English literature. He served in the Pacific Theater of Operations on a destroyer escort. During action in the Mariana Islands, Gelsthorpe was awarded service stars for his efforts to protect fellow soldiers who were being attacked by Japanese troops; he left the Navy as a lieutenant.〔Grimes, William. ("Edward Gelsthorpe, Master Marketer, Dies at 88" ), ''The New York Times'', September 27, 2009. Accessed September 29, 2009.〕
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